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                                      Women Chefs Rise to the Challenge and 
                                        Create Award-Winning Recipes Using Olivado 
                                        Avocado Oils
 Olivado Natural Nutrition 
                                        and Women Chefs & Restaurateurs Announce 
                                        Winners
 of the 2007 Chef Quest Competition
  
                                      The WIn a first-of-its-kind recipe challenge, 
                                      three professional women chefs have proven 
                                      once again that a woman's place is definitely 
                                      in the kitchen. Olivado Natural Nutrition 
                                      and Women Chefs & Restaurateurs (WCR) 
                                      announce the winners of the "2007 Olivado 
                                      Avocado Oil Chef Quest: Celebrating Women 
                                      Chefs" competition. Winners were selected 
                                      from three recipe categories: Meat/Poultry, 
                                      Seafood, and Vegetables.  
 The winners are:
 
 Angie Armenise from the 
                                      Pinelli Marra Restaurant Group in Providence, 
                                      Rhode Island, for her "Olivado Commends 
                                      Sea Bass . Fresca Style" - SEAFOOD
 
 Ellie Basch from Everyday 
                                      Gourmet, LLC, in Richmond, Virginia for 
                                      her "Olivado Citrus Salad" -VEGETABLES
 
 Charlotte Fekete from the 
                                      Fire & Flavor Grilling Company in Athens, 
                                      Georgia, for her East West Steak with Jalapeno 
                                      Slaw - MEAT/POULTRY
 
 The three winners and their guests will 
                                      be flown to Australia for a 10-day trip 
                                      that includes competing against Australian 
                                      women chefs in Olivado's International Chef 
                                      Cook-off, part of their annual Seafood Festival 
                                      in Morton Bay, June 9th and 10th, for the 
                                      Olivado Cup.
 Olivado 
                                      chose to partner with Women Chefs & 
                                      Restaurateurs because they believe in the 
                                      organization's mission: the education and 
                                      advancement of women in the restaurant 
                                      industry and the betterment of the 
                                      industry as a whole. More than 50 percent 
                                      of the food service industry workforce is 
                                      women, yet few reach the upper echelons 
                                      of their profession. Along with the WCR, 
                                      Olivado is committed to helping change that. 
                                      Chris Nathan, founder and managing partner 
                                      of Olivado, felt that the competition, open 
                                      exclusively to WCR members, would help shine 
                                      the spotlight on the talent of women chefs 
                                      in the U.S. Olivado challenged these talented 
                                      women to create health-inspired recipes 
                                      using Olivado's heart-healthy, cold-pressed 
                                      avocado oil. All 
                                      of the chefs participating in the competition 
                                      loved working with this relatively new product 
                                      in the U.S. They found Olivado's range of 
                                      avocado oils delicious and easy to use. 
                                      "This competition has been a delicious 
                                      blast," said one participating chef. 
                                      Another commented, "I never heard of 
                                      this product before this contest, but now 
                                      I find that I'm using it everyday. I love 
                                      it."
 Three of the culinary industry's most respected 
                                      women chefs - Helene Kennan, Executive Chef 
                                      for Bon Appétit at the Getty Center 
                                      in Los Angeles and president of WCR; Kersti 
                                      Bowser, TV chef and owner of Gourmet Butterfly 
                                      Media; and Eve Felder, associate dean for 
                                      culinary studies at the Culinary Institute 
                                      of America in Hyde Park, New York - sorted 
                                      through the dozens of entries and narrowed 
                                      the field to six final recipes. Under the 
                                      watchful eye of Dean Eve Felder, seven of 
                                      her women students prepped the six final 
                                      recipes on May 5th at the school's Hyde 
                                      Park campus and the three winners were selected.
 
 "We were anxious to try the six recipes," 
                                      said Felder. "There were so many innovative 
                                      recipes it was hard to choose the winners."
 
 Helene Kennan explains that women chefs 
                                      have a unique way of creating new dishes 
                                      using all of their senses, not just the 
                                      obvious sense of taste to create dishes 
                                      that look and smell as wonderful as they 
                                      taste. WCR's partnership with Olivado for 
                                      this cooking challenge provided a great 
                                      stage to show how women create. Oil is an 
                                      essential ingredient in cooking and Olivado's 
                                      product has a unique flavor profile and 
                                      cooking properties that easily lend themselves 
                                      to a variety of uses. The innovative entries 
                                      and the winning recipes proved this to be 
                                      true.
 Olivado 
                                      Natural Nutrition pioneered the avocado 
                                      oil production process by creating the first 
                                      cold pressed extra virgin avocado oil to 
                                      become today's leading international brand. 
                                      Olivado's avocado oil is one of the heart-healthiest 
                                      cooking oils available today. Its light 
                                      flavor and color enhances the taste of food, 
                                      and its high smoke point makes it ideal 
                                      for a variety of cooking methods. ABOUT 
                                      THE CHEFS ANGIE 
                                      ARMENISE - is the executive chef 
                                      of the Pinelli Marra Restaurant Group in 
                                      Rhode Island for three of their eight restaurants, 
                                      two of which she opened for them. She is 
                                      in the beginning stages of opening another 
                                      restaurant for them as the executive chef. 
                                      Born and bred in Chicago, Angie love cities, 
                                      action, food, trends and style. She moved 
                                      to Rhode Island eight years ago to attend 
                                      culinary school and never left. Her mission 
                                      is to create food for people who appreciate 
                                      it, to grow a little each day, and to give 
                                      back in any way that she can.
 ELLIE BASCH - The chef 
                                      and owner of Everyday Gourmet, a catering 
                                      company, comes from a long line of cooks; 
                                      her grandmother owned a restaurant and her 
                                      mother is a caterer in Central Java. Ellie 
                                      spent her formative years working in her 
                                      mother's catering kitchen, learning her 
                                      way around spices and herbs that are the 
                                      hallmark of Indonesian cuisine.
 Ellie 
                                      came to the United States in 1994 to attend 
                                      Beloit College in Wisconsin, but after graduating 
                                      with a degree in English literature, Ellie 
                                      found herself drawn back into the food business. 
                                      She opened Everyday Gourmet in January 2002. After 
                                      building Everyday Gourmet for four years, 
                                      Ellie expanded her business to indulge her 
                                      other passion - teaching. She became the 
                                      coordinator of a non-profit organization's 
                                      culinary training program. As the manager 
                                      of New Visions, New Ventures' Breadwinners 
                                      Program, Ellie helps low income women learn 
                                      the business and food industry fundamentals 
                                      needed to start their own food businesses.
 CHARLOTTE FEKETE - Charlotte's 
                                      interest in cooking began by cooking with 
                                      her mother as she made every meal and every 
                                      dinner party from scratch. Her mother's 
                                      dedication to cooking a family meal instilled 
                                      in Charlotte a life-long appreciation for 
                                      food and for cooking for others.
 
 Now a recent graduate of the University 
                                      of Georgia, Charlotte has spent the last 
                                      year and a half creating new recipes using 
                                      the products of Fire and Flavor Grilling 
                                      Company. A true lover of food, she 
                                      is always actively learning something new 
                                      to incorporate into her recipes. Her goal 
                                      is to always make the recipes interesting, 
                                      simple and delicious, so that home cooks 
                                      can have a successful and exciting meal 
                                      that they can share. The recipes she creates 
                                      are featured on the company's website, packaging, 
                                      recipe cards and promotional literature. 
                                      In her time there, Charlotte has played 
                                      a significant role in creating the company's 
                                      new line of spice rubs and has expanded 
                                      her culinary skills to food styling.
 
 Charlotte has recently extended her recipe 
                                      writing skills to a local magazine, Lake 
                                      Oconee Living, where she creates her recipes 
                                      around a themed ingredient or subject, such 
                                      as honey, summer lemon treats, and a Valentine's 
                                      tapas party. She also styles all of 
                                      her recipes for the photographs in 
                                      the magazine.
 
 ABOUT OLIVADO NATURAL NUTRITION
 
 Olivado Natural Nutrition is based at Kerikeri 
                                      in the beautiful Bay of Islands, near the 
                                      top of New Zealand's North Island - the 
                                      so-called "Winterless North." 
                                      Olivado has been recognized as one of the 
                                      top food innovators in New Zealand by the 
                                      food magazine Cuisine, which praised Olivado 
                                      for helping found the avocado oil industry 
                                      in New Zealand and for its strong marketing 
                                      initiatives that have been crucial in making 
                                      both the product and brand a success. Olivado 
                                      is one of "13 cool companies transforming 
                                      Kiwi business," according to a leading 
                                      business publication. It is also the proud 
                                      recipient of the 2002 Massey University 
                                      Food Award for Best Gourmet Foods, the Enterprise 
                                      Award, the 2001 Television New Zealand/Marketing 
                                      Magazine Small Business Award, and many 
                                      more. Olivado believes that the complex 
                                      combinations of nutrients naturally found 
                                      in fruits and vegetables, as opposed to 
                                      supplements, are essential in order to maintain 
                                      optimal health, and to that end their products 
                                      are all designed to enhance natural nutrition. 
                                      Olivado products are distributed around 
                                      the world and available in gourmet centers 
                                      and grocers across the United States. To 
                                      learn more go to www.Olivado.com.
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